1. The Consumer Perspective
Driving growth in the UK economy and furthering the interests of UK consumers can be complementary goals, with consumer expectations and behaviour often leading to innovation in digital content and services.
As technological advances provide increasingly varied ways to access content and services, it is important that consumers and citizens are sufficiently protected from any potential harm, and are well-informed of their rights. This seminar focused on the consumer and citizen perspective.
Watch seminar
Tip: click on ‘Playlist’ at bottom left of video window to access all sections or simply use the ‘Next’ button to skip forward to next section once you are watching.
The Consumer Perspective discussion paper
Commenting on this seminar has now closed. Comments submitted up to 14 September will be considered as part of our Communications Review.
59 Responses to 1. The Consumer Perspective
← Older Comments-
Bob O'Hara says:
September 14, 2012 at 10:25 pm
-
Alexandra says:
September 16, 2012 at 9:42 pm
-
Mike Hughes says:
September 14, 2012 at 9:24 am
-
Pete Lamb says:
September 12, 2012 at 7:19 pm
-
Bob O'Hara says:
September 12, 2012 at 6:26 pm
← Older CommentsThe last few weeks on this forum has shown an overwhelming demand for both subtitles and audio descriptions to be supplied on the majority of TV broadcasts and recorded, catch-up or iPlayer. I wonder if DCMS would see this as a sufficient indication of popular opinion and move to have Ofcom’s remit enhanced to take responsibility for off-line as well as the present live broadcasts.
If not, then maybe the time has come for a joint venture underwritten by RNID and RNIB to raise the necessary signatures for a Parliamentary Petition. If 100,000 signatures are obtained, then it is statutory that the matter be discussed in the House of Commons.
It’s a shame that this consultation wasn’t more widely publicised. Increasing the levels of audio description can only be a good thing, and it’s extremely frustrating not to be able to access this via any chosen method. If audio description is provided it should be available on any platform of the user’s choice. The amount of audio description also needs to be increased to make programmes accessible to everyone. Even those with no sight impairment enjoy listening to the AD and it enhances their viewing along with those who really need it to watch. Please ensure that everyone has a raised awareness, and that this also translates through to DVDs of popular TV series which are then sold without AD, even though their original broadcast was with AD. They’d make so many more sales if they followed that simple rule – sell DVD box sets with the AD provided for broadcast and literally reep the profits.
I am registered blind so for me AD is imperative
I find that stations are not even getting close tot eh “desired” 20% of output, movies that on DvD are AD are not AD when shown on TV for example, why?
With the increasing growth in technology and the reduction of costs, we should be aiming for >90% of our TV to be subtitled and AD available.
Lets lead the world and cater for all of the UK not just some of the UK
Some of the best mistranslations i’ve seen over the last few months were:-
My whore wife flashed in front of me
instead of
My whole life flashed in front of me
And
Vandals should be sent to Bristol
instead of
Vandals should be sent to prison
Its good that we can have a sense of humour over some of this but when we are looking at serious news reports we don’t all have anyone beside us who can tell us what was actually said. This can make watching news reports very misleading at times when there is a complete mistranslation which skews the meaning of whats being reported.
Sheila Maddock’s choice of subtitle errors was hilarious. I wonder if this clever selection will make more impression on the decision-makes at the next Communications Review than the mundane contributions from those of us with no sense of humour.
Whatever impresses them, we probably don’t care too much, but there can be no side-stepping the enormous input to this forum from disabled TV viewers who either struggle with no subtitles or with no audio reports. And therefore no denying that the disabled are suffering a serious disadvantage.